Many people think natural cleaning and laundry products don't work as well as the traditional ones. I myself was skeptical too before trying them. I absolutely love the Biokleen laundry powder. It works so well with just a small amount and your clothes really do come out clean, soft and fresh smelling, not perfumey. It works exceptionally well in cold and hard water. Just a ¼ cup per full load, leaving no soap residue or water deposits that can cause skin irritation and diaper rash. Biokleen has no fillers, all natural 100% active ingredients, free of borine, chlorine, metasilicates, borax, or caustics. Contains color-safe oxygen bleach and grapefruit seed extract. It is safe for front loading washers which is what I use myself. I also love the oxygen bleach for naturally whitening my whites as it does a great job. So if your thinking about making the switch give Biokleen a try I think you will be pleasantly surprised.